"Alan Wurtzel led Circuit City to extraordinary success, one of a small handful of Fortune 500 companies to make a leap from good to great. Years later, Circuit City ceased to exist. Any understanding of what makes great companies tick must also consider the question of how they can fall. Alan Wurtzel’s own analysis of the company he built to greatness, and its subsequent demise, adds to our understanding."

Jim Collins
Author of Good to Great and How the Mighty Fall

“Circuit City, founded when the South’s first TV station opened in Richmond in 1949, went on to become an iconic Virginia company. It was the premier TV and appliance retailer in America with more than 500 stores from coast to coast and sales exceeding $10 billion. Alan
Wurtzel, the CEO who conceived the strategy that took his family business from Good to Great, focuses on the development of business strategies and the habits of mind that brought Circuit City to the top and then to the dust bin of Virginia business history. He tells the dramatic story in a compelling way.”

Mark R. Warner
U.S. Senator from the Commonwealth of Virginia

“Good to Great to Gone illustrates the vital importance of listening to your customers. Without them your company has nothing.”

Tony Hsieh
New York Times bestselling author of Delivering Happiness and CEO of Zappos.com, Inc.

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11/12 Will Radio be Good to Great to Gone?

Alan Wurtzel is the former CEO of Circuit City, America’s late, great electronics superstore. He is also the author of a fabulous new book called Good to Great to Gone: The 60 Year Rise and Fall of Circuit City, a memoir of the lessons he learned from the failure of Circuit City that can apply to any industry, including radio. This is some of the best advice you’ll ever hear from someone who knows the terrain.

Below is an abbreviated transcript of our conversation. For the full impact, watch this video or listen to the audio:

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