Video marketing is an incredibly immersive experience for your audience, which is what makes it so popular and so effective. About 85 percent of all internet users in the United States enjoy video content at least once per month across various devices. Moreover, when asked about it, about 54 percent of all consumers (more than half) would like to see more video content from the businesses that they follow on various platforms. Still, just producing video content is not enough. You also need to ensure that it’s of adequate quality and here are several tips that will help increase your traffic and conversions.
Length according to platform
Keep in mind that the appropriate length for the video is mostly determined by the platform that you plan to upload it on. For instance, on YouTube, you might want to post longer content while Facebook audience prefers a shorter format. Other than this, it also depends on your audience, seeing as how different demographics prefer content in different ways. Other than this, it depends on the purpose of the video in question. If it’s a tutorial or a review and you want to be a bit more elaborate, you don’t have to introduce stern time restrictions.
In order to make your video content work, what you need to do is make a good but short introduction. Here, you need to state the goal of the video. For instance, if it’s a review, you need to say that in the end, they’ll be able to decide whether to buy/pay for X product/service. If it’s a tutorial, tell them what they’ll learn. After the intro, carry on with the body of the work and wrap it all up with an efficient summary. Once you start following this structure, producing content will become easier as well.
One more thing that you can consider in order to boost the effectiveness of your video marketing is the fact that you can entrust this task to someone else. You see, outsourcing is a great idea because it gives someone with more experience a chance to tackle this task while leaving you more time and energy to focus on your primary tasks. A professional video production company has trained and seasoned staff and the ability to create far more immersive content.
Make it clickable
As far as making the post clickable is concerned (which is a key to improving your traffic), you need to focus on three elements that people see before clicking – time, caption and thumbnail. Time is something that we’ve already discussed in the first section of this post. As far as the caption goes, you need to find the right measure between intriguing and clickbait. As far as the thumbnail goes, you can either go with the most confusing frame (in order to increase natural curiosity) or something that’s representative of the video (its highlight).
Make it shareable
Lastly, one more thing you need to do in order to increase your traffic is to make the video in question shareable. People respond strongly to emotions of happiness, surprise, admiration and satisfaction, so if your video qualifies in any of these areas, you’re already on a great path. While previously, we’ve advocated some longer formats (in certain scenarios), the truth is that shorter content has a greater shareability rate. So, making a series instead of one large video that covers an entire topic might be a great idea after all.
At the end of the day, it’s quite clear that you have all that it takes for your business to get the most out of your video marketing strategy. Just make sure that you set your goals and priorities straight and that you try and understand what it is that your audience expects from your business. By managing to deliver it to them, you’ll set up a positive customer experience even before you sell them your product or provide your service. This kind of business reliability will set you head and shoulders above your competitors.